Generally speaking, I always open properties on public holidays and long weekends, except when days like ANZAC Day fall on Saturday itself, then we will not show properties.
At other times, those weekends can be good times to show properties for many reasons, especially because many agents don’t show their properties and so the stock supply is shorter.
The amount of people at Opens on long weekends can be unpredictable, where feast or famine seem to be the order of the day – loads of people through, or very very quiet – and rarely in between.
In years gone by, it was taboo to run a sales campaign or an auction campaign with a public holiday in the middle. These days I don’t believe it makes much difference. Ideally it should be avoided but if that does not work within your plans, then going against the stream of buyer and seller patterns, as we have discussed in previous weeks, can be advantageous to both parties. Perhaps a five-week campaign, instead of the normal four, could lay owners’ minds at rest and if the first week is the long weekend, then I don’t think it makes any difference whatsoever.
Thoughts from James Snodgrass:
- I stress the importance of picking the right agent. We at Forsyth have taken over many sales in the last year that have not sold through other agents and that has cost these clients a lot of money. With careful planning and execution we have put these sales on track and exceeded our clients’ expectations on price and service
Instructing your agent, as early as possible, on your decision to sell, and signing up with them, has many advantages
- More chance of Editorial
- You can select the best open time to show the property
- You can organize the right days for photographs and to plan your campaign carefully. We can have a sale on the market within days but ideally up to four weeks is to everyone’s advantage.
Wishing you and your families a very Happy Easter holiday.