There does seem to be some movement in the marketplace

One reason for this may be that, anytime leading up to a long public holiday, such as Easter and Christmas, becomesa sub-conscious mental barrier for both buyers and sellers to do something before that holiday.

The second reason may be positive economic news coming out of America, and

Thirdly, may be people are just be sick of waiting and have decided to get on with their lives.

We expect to see greater stock levels on the market after Easter and it will be interesting to see if this market continues or whether one, or all, of these factors turn out to be the driving force.

I often get asked whether having a video of your property on the Internet helps the sale, or not. My answer is, yes. There are two forms of videothat are popular on the market. One is approximately $165 and is basically a moving slide show. The other is a fully ducted tour of the home with extensive commentary for around $550.

In years gone by, you had to be careful which market you pitched video at simply because of Internet speed and computer capacity. These two factors dictated whether people downloaded the video or it took too long and they by-passed it, therefore young professionals were an ideal market to pitch video to as they often had the right equipment to receive it. Those days are fast disappearing and now most people have the right connections for this media. Remember Ipads don’t support all types of video.

I find the true benefit is in monitoring activity of who watches the video and how many times. This can give you a real edge as an owner, and agent, on just how serious a buyer is. I also believe you can sell the story, be it history, be it design, be it emotional character of the home, better on video than you can through print or just the Net. I can see that it will become a massive part of this industry and I predict more owners will want to be part of this method, and even participating in the interviews, to really put the personal touch on the home.

Please contact me if you want me to send you any links to some great videos that have been done around the country.

All the best.

 

 

James Snodgrass
Passionate about real estate and an esteemed sales veteran, it is no wonder James Snodgrass is one of the most successful real estate agents on the North Shore. He lives and breathes real estate and his passion shows in everything he does.

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